Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘The Holmes Report’ Category

Moving home

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It is finally time to pack up my efforts here and move them over to the Holmes Report’s lovely new website.

When I started this blog, I never really expected it to amount to much. But once I started using it to break news, while the Holmes Report site was being redeveloped, traffic steadily rose – and now I have more subscribers than I ever dreamed of. I am hopeful that all of you will join me over at my new home, and at my new blog.

I will be doing everything that I’ve done here over at the new website, and a few more things too. Unsurprisingly, your comments, interaction and eyeballs will be even more critical as we continue developing the Holmes Report’s content platform. Thanks!

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Written by Arun Sudhaman

April 3, 2011 at 5:23 pm

Posted in The Holmes Report

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Immediate Future halves workforce and revamps model

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Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »

Written by Arun Sudhaman

March 29, 2011 at 12:25 pm

Weber Shandwick wins PR for Munich 2018 bid

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Munich has called in Weber Shandwick to provide PR support for its bid to host the 2018 Olympic and Paralympic Winter Games.

The win comes after Weber Shandwick’s successful campaign on behalf of Sochi’s bid to host the 2014 Winter Olympics. Weber Shandwick also handled successful campaigns by Beijing 2008 and Turin 2006, and also recently supported England’s bid for the 2018 World Cup. Read the rest of this entry »

Written by Arun Sudhaman

March 28, 2011 at 4:24 pm

South Africa hands global reputation assignment to H&K

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Posted to the Holmes Report here

South Africa has called in new PR counsel as it bids to sustain the global reputation uplift it experienced from last year’s successful staging of the Fifa World Cup.

The Holmes Report understands that Hill & Knowlton has been appointed by the country’s International Marketing Council (IMC), to oversee the global ‘Brand South Africa’ programme. The agency displaces incumbent MSLGroup Johannesburg, which won the £1 million account less than two years ago. Read the rest of this entry »

Written by Arun Sudhaman

March 25, 2011 at 4:07 pm

Bahrain hires new US PR support

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Posted to the Holmes Report here

The Kingdom of Bahrain has called in fledging public affairs firm Potomac Square Group to handle US public relations as unrest continues to rock the Middle Eastern nation.

Potomac Square Group – a new firm headed by ex-Wall Street Journal journalist Chris Cooper – was appointed in February to provide strategic PR counsel to the Embassy of Bahrain in the US.

Earlier this week, the Holmes Report revealed that Edelman’s US assignment on behalf of Bahrain’s Economic Development Board (EDB) had been suspended. Read the rest of this entry »

Written by Arun Sudhaman

March 25, 2011 at 12:07 pm

Paratus/Vodafone relationship ends

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Paratus, the 12-person agency that netted Vodafone’s six-figure UK PR business 12 months ago, is to step down from the account at the end of the month.

Vodafone has instead called in Freud to handle specific projects for the mobile company’s corporate communications team. Read the rest of this entry »

Written by Arun Sudhaman

March 24, 2011 at 5:25 pm

Huntsworth delivers flat revenue growth in 2010, buys Atomic PR

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Posted to the Holmes Report here

Huntsworth – the PR and healthcare communications group that owns Grayling, Citigate, Huntsworth Health and Red – has reported that its revenues dipped by 0.7 percent in 2010, following a major restructuring of the business.

The group has also revealed it has acquired highly-rated US technology and digital agency Atomic PR, providing a much-needed boost to Grayling’s North American footprint. Previously, Huntsworth operated a joint venture with Atomic PR, which oversaw the brand’s European operations. Red Consultancy’s US operations have been transferred into Atomic, which will eventually be combined into Grayling North America.

Huntsworth has also confirmed that Grayling has taken lead agency duties on British Airways’ global PR account, as first revealed by the Holmes Report. It is understood that this business will be worth approximately £1.5 million in fees per year, and will be operated in conjunction with Action Global and Meropa. Read the rest of this entry »

Written by Arun Sudhaman

March 23, 2011 at 10:40 am