Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘New business’ Category

Paratus/Vodafone relationship ends

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Paratus, the 12-person agency that netted Vodafone’s six-figure UK PR business 12 months ago, is to step down from the account at the end of the month.

Vodafone has instead called in Freud to handle specific projects for the mobile company’s corporate communications team. Read the rest of this entry »

Written by Arun Sudhaman

March 24, 2011 at 5:25 pm

Huntsworth delivers flat revenue growth in 2010, buys Atomic PR

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Posted to the Holmes Report here

Huntsworth – the PR and healthcare communications group that owns Grayling, Citigate, Huntsworth Health and Red – has reported that its revenues dipped by 0.7 percent in 2010, following a major restructuring of the business.

The group has also revealed it has acquired highly-rated US technology and digital agency Atomic PR, providing a much-needed boost to Grayling’s North American footprint. Previously, Huntsworth operated a joint venture with Atomic PR, which oversaw the brand’s European operations. Red Consultancy’s US operations have been transferred into Atomic, which will eventually be combined into Grayling North America.

Huntsworth has also confirmed that Grayling has taken lead agency duties on British Airways’ global PR account, as first revealed by the Holmes Report. It is understood that this business will be worth approximately £1.5 million in fees per year, and will be operated in conjunction with Action Global and Meropa. Read the rest of this entry »

Written by Arun Sudhaman

March 23, 2011 at 10:40 am

Wrigley selects Edelman to boost global health credentials

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Posted to the Holmes Report here

Wrigley has consolidated its $3m Benefits of Chewing (BoC) PR programme with Edelman, as the confectionary giant seeks to build its global health and wellness credentials.

According to RFP documents, the Mars subsidiary is aiming to better advocate the links between chewing gum and a range of health benefits, amid increasing regulatory scrutiny of food products. Chewing gum brands such as Orbit and Extra account for the vast majority of Wrigley’s $5 billion-plus revenues.

Edelman previously handled the bulk of Wrigley’s BoC activity in the US,  and prevailed in a pitch that included Burson-Marsteller and Weber Shandwick. Read the rest of this entry »

GSK review sparks industry debate over reverse auctions

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Posted to the Holmes Report here

GlaxoSmithKline (GSK) has held a ‘reverse auction’ to whittle down its European medical education agency roster, drawing industry ire for an approach that remains viewed as an exercise in cost-cutting.

The pharma giant asked as many as 40 agencies that comprise the roster to take part in the online process, which ranks agencies according to their proposed costs for different services. The roster, which oversees at least £5m in fees, is believed to include such agencies as Ogilvy Healthworld, Chandler Chicco, Huntsworth Health, Waggener Edstrom, Weber Shandwick, Red Door and Virgo.  Read the rest of this entry »

Blackberry PR review puts Hotwire on alert

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Posted to the Holmes Report here

Research in Motion (RIM), the company behind the Blackberry smartphone, is reviewing UK B2B and tech PR duties, the Holmes Report has learned.

It is understood that as many as six agencies are pitching for the business – worth an estimated £250,000 – this week. Hotwire has handled the business across the UK and Europe for the past seven years, and is understood to be defending the brief. Read the rest of this entry »

Written by Arun Sudhaman

March 9, 2011 at 9:33 am

AMD reviews North American PR after leadership shakeup

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Posted to the Holmes Report here

Chipmaker Advanced Micro Devices (AMD) is to review its North American PR business, estimated at upwards of $3 million, putting incumbent Bite Communications on alert.

It is understood that AMD issued RFPs last night, covering the full range of its PR activities, after holding talks with a handful of network agencies. The pitch follows the departures of AMD CEO Dirk Meyer and two other senior executives earlier this year, which have renewed speculation that the company is a potential acquisition target. Read the rest of this entry »

Written by Arun Sudhaman

March 4, 2011 at 4:00 pm

Posted in New business, PR, Technology, The Holmes Report

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Grayling tipped to lead British Airways international PR roster

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Posted to the Holmes Report here

British Airways is poised to appoint Grayling and Action Global to its new worldwide agency roster, covering Continental Europe, the Middle East, Africa and Asia.

It is understood that contract negotiations with the agencies are currently underway. The airline began the review last year, after the Holmes Report revealed it was parting ways with one-year incumbent Fleishman-Hillard. Read the rest of this entry »

Written by Arun Sudhaman

March 3, 2011 at 2:01 pm