Arun Sudhaman

Working the angles around media, comms and marketing.

Campaign archive

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Full Campaign archive available here

The World: Learning global lessons on product placement
Campaign | 4 December 2009
As the UK gears up to relax its rules on product placement, Arun Sudhaman looks at the impact it has already had overseas. More

The World: Can Korea’s in-house agencies fly the nest?
Campaign | 9 October 2009
The in-house agencies of the country’s biggest advertisers have designs on international expansion. More

Have scam ads been eradicated from awards?
Campaign | 7 August 2009
Scam entries were down in number at Cannes this year. Is it due to harsher punishments or economics?

Can Nitro and Sapient live together in harmony?
Campaign | 17 July 2009
Nitro’s acquisition by the technology consultancy Sapient has brought together unlikely bedfellows. more

M&C Saatchi strives for cohesive global front
Campaign | 15 May 2009
Under Moray MacLennan and Tom Dery, M&C Saatchi is now gunning for major global accounts, Arun Sudhaman writes. More (PDF)

Long comes out fighting for the micro-networks
Campaign | 24 April 2009
Reaction to the scaling back of Naked’s Eastern ambitions suggests the end is nigh for the little guy. By Arun Sudhaman. More (PDF)


Written by Arun Sudhaman

December 17, 2009 at 12:53 pm

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