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The World: Learning global lessons on product placement
Campaign | 4 December 2009
As the UK gears up to relax its rules on product placement, Arun Sudhaman looks at the impact it has already had overseas. More
The World: Can Korea’s in-house agencies fly the nest?
Campaign | 9 October 2009
The in-house agencies of the country’s biggest advertisers have designs on international expansion. More
Have scam ads been eradicated from awards?
Campaign | 7 August 2009
Scam entries were down in number at Cannes this year. Is it due to harsher punishments or economics?
More
Can Nitro and Sapient live together in harmony?
Campaign | 17 July 2009
Nitro’s acquisition by the technology consultancy Sapient has brought together unlikely bedfellows. more
M&C Saatchi strives for cohesive global front
Campaign | 15 May 2009
Under Moray MacLennan and Tom Dery, M&C Saatchi is now gunning for major global accounts, Arun Sudhaman writes. More (PDF)
Long comes out fighting for the micro-networks
Campaign | 24 April 2009
Reaction to the scaling back of Naked’s Eastern ambitions suggests the end is nigh for the little guy. By Arun Sudhaman. More (PDF)
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