Arun Sudhaman

Working the angles around media, comms and marketing.

PRWeek archive

Full PRWeek archive available here

Features & Profiles

Focus On…China
PRWeek Global | 11 December 2009
All eyes are on a Chinese PR market that is evolving at breakneck speed. More

Profile: Anna Shipley, Head of Communications, Nokia UK & Ireland
PRWeek | 09 December 2009
The daughter of New Zealand’s former prime minister tells Arun Sudhaman directing comms at Nokia is similarly diplomatic. More

Global PR: National branding – Reputation of a Nation
PRWeek | 28 October 2009
Countries are turning to PR to revive their global reputations. Arun Sudhaman and Kate Magee ask comms experts about the challenges faced by six ‘nation brands’. More

Digital influencer mapping: Who do you need to know online?
PRWeek | 22 October 2009
A positive comment from the most influential voices on the web can be critical to how a debate develops a brand’s reputation. Arun Sudhaman puts some digital mapping tools to the test. More

Profile: Thomas Gensemer, managing partner, Blue State Digital
PRWeek | 17 September 2009
After helping deliver the White House to Barack Obama, the digital guru is looking beyond politics. By Arun Sudhaman. More

Integrated Marketing: The Big Idea
PRWeek | 20 September 2009
PRWeek and the NSPCC created a brief to see how well four different disciplines could pitch an integrated solution. Arun Sudhaman and Kate Magee explain what happened. More

PRWeek Global: Global Agency Report Card 2009
PRWeek | 9 September 2009
Global PR agencies have had a tough year but some have fared better than others. Arun Sudhaman researches how the key players have performed. More

Profile: Simon Warr, director of comms, Jaguar Land Rover
PRWeek | 9 September 2009
Asking for a financial bail-out is not a dream job for most. Unless you are Jaguar Land Rover’s comms chief, discovers Arun Sudhaman. More

Sport/football: The transfer merry-go-round
PRWeek UK | 18 August 2009
The comms strategy behind a football transfer can be crucial to a player’s reputation, find Arun Sudhaman and Cathy Wallace. More

Profile: Olivier Fleurot, CEO, Publicis Groupe PR
PRWeek UK | 14 August 2009
After dragging the FT into the 21st century, Fleurot is looking for similar results at Publicis Groupe’s PR unit, finds Arun Sudhaman. More

Profile: Mark Penn, global CEO, Burson-Marsteller
PRWeek UK | 5 August 2009
Vilified by the media, Mark Penn tells Arun Sudhaman why he is still the best person to lead Burson-Marsteller. More

Profile: Biz Stone, co-founder of Twitter | 2 July 2009
Twitter co-founder Biz Stone is still enjoying the phenomenal success of the social networking site but is under no illusions about the challenges ahead, finds Arun Sudhaman. more

The web winners in politics
PRWeek | 17 June 2009
PRWeek asks a panel of experts which political party is the most web savvy. Arun Sudhaman reports. More

Profile: Peter Barron, head of comms & public affairs, Google
PRWeek | 6 May 2009
Google’s comms boss is as likely to jam with Krishnan Guru-Murthy as he is to appear on YouTube. More

Sustainability: How to fight a green backlash
PRWeek | 29 April 2009
PRWeek and research firm Populus surveyed consumers on changing attitudes to the environment. Arun Sudhaman examines what the findings mean for communicators. More

The art of monitoring social media
PRWeek | 15 April 2009
Do you know your blog from your Twitter? Social media have exploded on to the PR scene, but monitoring the chatter is challenging. Arun Sudhaman investigates. More

News & Analysis

Telefonica poised to appoint Ketchum for seven-figure brief
PRWeek | 09 December  2009
Spanish telecoms behemoth Telefonica is poised to appoint Ketchum to handle its seven-figure global PR account. More

Multimillion pound drive to promote cork as superior to screwcaps
PRWeek | 09 December  2009
The cork industry is investing EUR21m (£19m) in a PR drive to promote cork as a superior alternative to metal screwcaps on wine bottles. More

Healthcare firm Abbott calls for social media help
PRWeek | 22 October 2009
Abbott singles out Google Sidewiki as a social media platform to watch in pitch document. More

Beijing looks to H&K for global image boost
PRWeek | 27 September 2009
Beijing has selected Hill & Knowlton to handle its global communications account, marking the first time the city has retained a PR agency. More

Weber Shandwick tops the 2009 PRWeek Global Report Card
PRWeek | 8 September 2009
Weber Shandwick has come out top in the first PRWeek Global Agency Report Card 2009, which evaluates 24 global agency networks. More

South Africa appoints Dow Jones Insight to counter negative publicity
PRWeek | 15 July 2009
South Africa is to begin monitoring blogs and social networking sites as it steps up efforts to counter negative publicity in the run up to the 2010 World Cup. more

Review sees British Airways slash global comms spend
PRWeek | 10 July 2009
The cost-cutting frenzy that has engulfed British Airways has now spread to its PR spend with the airline cutting global comms budgets by one fifth. more

Afghani presidential candidate Dr Ashraf Ghani launches social media offensive
PRWeek | 8 July 2009
A leading contender in Afg­hanistan’s upcoming presidential election has called in UK social media agency Red Narrative to replicate the digital success of Barack Obama. more

PR ponders place in marketing mix
PRWeek | 3 July 2009
Porter Novelli boss admits ad agencies are ‘stepping up’ to plate with big ideas. more

New Ogilvy global CEO Graves charged with ‘reframing traditional PR’
PRWeek | 11 June 2009
Ogilvy PR’s Christopher Graves has been charged with ‘reframing traditional PR’ as part of his new role as global CEO at the WPP agency. More

Global LG brief for WPP
PRWeek | 13 May 2009
Consumer electronics giant LG has handed its multimillion-pound global PR account to a new bespoke agency unit created by WPP Group. More

Media agencies muscle in
PRWeek | 6 May 2009
Volvo has set alarm bells ringing among PR agencies by sel­ecting a media buying shop to handle its entire social media strategy. More

WPP boss forecasts tough few quarters for industry
PRWeek | 29 April 2009
WPP chief executive Sir ­Martin Sorrell has started to question the resilience of the PR industry – months after suggesting the sector was ‘well placed’ to weather a rocky 2009. More

Profile: Rachel Cameron, head of PR, Samsung



Written by Arun Sudhaman

May 17, 2009 at 11:17 am

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