Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Weber Shandwick

Weber Shandwick wins PR for Munich 2018 bid

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Munich has called in Weber Shandwick to provide PR support for its bid to host the 2018 Olympic and Paralympic Winter Games.

The win comes after Weber Shandwick’s successful campaign on behalf of Sochi’s bid to host the 2014 Winter Olympics. Weber Shandwick also handled successful campaigns by Beijing 2008 and Turin 2006, and also recently supported England’s bid for the 2018 World Cup. Read the rest of this entry »

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Written by Arun Sudhaman

March 28, 2011 at 4:24 pm

Edelman Bahrain PR assignment suspended

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Posted to the Holmes Report here

Edelman’s PR assignment on behalf of the Kingdom of Bahrain has been suspended, following the violent security crackdown in the Middle Eastern nation.

The Holmes Report understands that the account – which covers US work for Bahrain’s Economic Development Board – was effectively stopped on Friday, after a week in which Bahrain’s turmoil escalated significantly. Read the rest of this entry »

Wrigley selects Edelman to boost global health credentials

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Posted to the Holmes Report here

Wrigley has consolidated its $3m Benefits of Chewing (BoC) PR programme with Edelman, as the confectionary giant seeks to build its global health and wellness credentials.

According to RFP documents, the Mars subsidiary is aiming to better advocate the links between chewing gum and a range of health benefits, amid increasing regulatory scrutiny of food products. Chewing gum brands such as Orbit and Extra account for the vast majority of Wrigley’s $5 billion-plus revenues.

Edelman previously handled the bulk of Wrigley’s BoC activity in the US,  and prevailed in a pitch that included Burson-Marsteller and Weber Shandwick. Read the rest of this entry »

PR & event marketing lead 2010 recovery at Interpublic Group

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Posted to the Holmes Report here

Interpublic Group’s CMG unit, which houses PR agencies Weber Shandwick and GolinHarris, grew its revenues by 10.2 per cent in 2010, outpacing the performance of its advertising and media operations.

CMG, which also includes other marketing services firms such as Jack Morton, FutureBrand and Octagon, earned $1.014 billion during the year, up from $915 million in 2009. By contrast, IPG’s IAN unit, which includes advertising agencies McCann Worldgroup, DraftFCB, Lowe and Mediabrands, grew by 6.5 percent. Read the rest of this entry »

Written by Arun Sudhaman

February 25, 2011 at 4:45 pm

Samsung pitches 2012 Olympics PR brief

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Posted to the Holmes Report here

Samsung Electronics has called on agencies to pitch for a lucrative new brief to build global awareness of its London 2012 Olympics sponsorship, the Holmes Report has learned.

Is is understood that the Korean electronics giant is seeing a handful of agencies in London today, as it bids to use its top-tier Olympics partnership status to strengthen its global corporate image and brand value. Read the rest of this entry »

Weber Shandwick wins global PR duties for key mobile trade body

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Posted to the Holmes Report here

Weber Shandwick has been named global PR agency-of-record for the GSMA, the powerful trade association behind the Mobile World Congress.

The agency succeeds 15-year incumbent CC Group, which declined to repitch for the business. The review, which featured several global networks, was first revealed by the Holmes Report in October last year. Read the rest of this entry »

Written by Arun Sudhaman

January 20, 2011 at 5:17 pm

Ken Luce named as Hill & Knowlton global COO

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Posted to the Holmes Report here

Former Weber Shandwick veteran Ken Luce has been named as Hill & Knowlton’s new global COO, following the high-profile resignations of global CEO Paul Taaffe and US chairman Marylee Sachs.

Luce is the first major hire by new H&K global CEO Jack Martin, whose public affairs agency PSI merged with its WPP sibling in November 2010.

Luce, who spent 14 years in a variety of senior roles at Weber Shandwick, is expected to bring a particular focus to the management and expansion of H&K’s global client relationships – a role he performed with distinction at his former firm. He reports to Martin, and will be largely based at the firm’s New York HQ. Read the rest of this entry »

Written by Arun Sudhaman

January 13, 2011 at 5:05 pm