Archive for the ‘Sports marketing’ Category
Weber Shandwick wins PR for Munich 2018 bid
Munich has called in Weber Shandwick to provide PR support for its bid to host the 2018 Olympic and Paralympic Winter Games.
The win comes after Weber Shandwick’s successful campaign on behalf of Sochi’s bid to host the 2014 Winter Olympics. Weber Shandwick also handled successful campaigns by Beijing 2008 and Turin 2006, and also recently supported England’s bid for the 2018 World Cup. Read the rest of this entry »
Ogilvy PR wins BP 2012 Olympics PR assignment
Posted to the Holmes Report here
Ogilvy PR has been selected to handle PR activities for BP’s 2012 Olympics sponsorship, following a review that was first revealed by the Holmes Report last week.
The win adds to Ogilvy PR’s existing business with BP. Last year, the agency was retained in the US to oversee the oil giant’s digital and social media response to the Deepwater Horizon oil spill. Read the rest of this entry »
Samsung pitches 2012 Olympics PR brief
Posted to the Holmes Report here
Samsung Electronics has called on agencies to pitch for a lucrative new brief to build global awareness of its London 2012 Olympics sponsorship, the Holmes Report has learned.
Is is understood that the Korean electronics giant is seeing a handful of agencies in London today, as it bids to use its top-tier Olympics partnership status to strengthen its global corporate image and brand value. Read the rest of this entry »
Edelman and FSB win $6m brief to manage Brazil’s global sports profile
Posted to the Holmes Report here
Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.
Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself. Read the rest of this entry »
UPDATED: Lalit Modi and Lord Bell in talks over PR assignment
This story is posted to the Holmes Report website here
Chime Communications chairman Lord Bell has emerged as a potential PR counsellor for Lalit Modi, the Indian businessman who founded the multi-billion dollar Indian Premier League (IPL) cricket tournament before dramatically falling from grace earlier this year.
Bell, who has developed a reputation for handling sensitive PR assignments, confirmed with the Holmes Report that talks are ongoing with Modi. The 46-year-old Modi has been based in London since he was ousted as IPL commissioner and chairman, amid charges of financial irregularities and tax evasion. Read the rest of this entry »
India’s Commonwealth Games PR supremo reveals crisis strategy
This story is posted to the Holmes Report website here
Indian PR veteran Rajiv Desai was drafted in to support the Organising Committee of New Delhi’s Commonwealth Games (CWOC) in late August, just before the event became engulfed in a wave of negative publicity.
After months of concern over whether Delhi would be ready in time, the final run-up to the Games was dogged by numerous damaging revelations concerning the state of infrastructure and athlete accommodation, along with major allegations of financial management.
In an exclusive interview with the Holmes Report, Desai – who heads Indian firm Comma Consulting – discusses the committee’s crisis response, which he believes resulted in an improvement in sentiment by the time the Games finished earlier this month. Read the rest of this entry »
Hill & Knowlton wins P&G Olympics assignment
This story is posted to the Holmes Report website here
FMCG giant Procter & Gamble has selected Hill & Knowlton to handle its activation programme for the London 2012 Olympics and Paralympics Games.
The decision follows the announcement earlier this year of a major tie-up between P&G and the International Olympic Committee, covering marketing rights for more than 50 brands across 38 product categories. Read the rest of this entry »
Brazil seeks global PR agency for lucrative sports assignment
This story is posted to the Holmes Report website here
Brazil is seeking a global PR agency to manage communications around its sporting profile, which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.
The Holmes Report understands that the brief is worth US$10 million annually, and is being overseen by the Social Communication Relations Office of Brazil’s Ministry of Sports (MoS). Read the rest of this entry »
Analysis: The case for content
This story is posted to the Holmes Report website here
If content is the answer to the PR industry’s never-ending quest for greater relevance, it might be worth asking exactly what the question was again. Much has been made of how brands must now entertain people if they are to build credibility and interest. Yet PR skills have always, to varying degrees, revolved around the need for an idea, and something interesting to say.
Looked at this way, even the simplest press release or investor statement becomes an exercise in content creation. It also explains why Cake Group head of planning Jim Dowling says that “content is nothing new”, while Frank PR MD Andrew Bloch admits that the area has a whiff of “emperor’s new clothes” about it.
And yet, something is brewing in terms of how brands are trying to engage and interact with their stakeholders, with very real implications for the PR industry’s ability to effectively take the lead in these areas. Read the rest of this entry »
Arun Sudhaman 
