Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘Sports marketing’ Category

Weber Shandwick wins PR for Munich 2018 bid

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Munich has called in Weber Shandwick to provide PR support for its bid to host the 2018 Olympic and Paralympic Winter Games.

The win comes after Weber Shandwick’s successful campaign on behalf of Sochi’s bid to host the 2014 Winter Olympics. Weber Shandwick also handled successful campaigns by Beijing 2008 and Turin 2006, and also recently supported England’s bid for the 2018 World Cup. Read the rest of this entry »

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Written by Arun Sudhaman

March 28, 2011 at 4:24 pm

Ogilvy PR wins BP 2012 Olympics PR assignment

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Posted to the Holmes Report here

Ogilvy PR has been selected to handle PR activities for BP’s 2012 Olympics sponsorship, following a review that was first revealed by the Holmes Report last week.

The win adds to Ogilvy PR’s existing business with BP. Last year, the agency was retained in the US to oversee the oil giant’s digital and social media response to the Deepwater Horizon oil spill. Read the rest of this entry »

Written by Arun Sudhaman

February 25, 2011 at 2:28 pm

Samsung pitches 2012 Olympics PR brief

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Posted to the Holmes Report here

Samsung Electronics has called on agencies to pitch for a lucrative new brief to build global awareness of its London 2012 Olympics sponsorship, the Holmes Report has learned.

Is is understood that the Korean electronics giant is seeing a handful of agencies in London today, as it bids to use its top-tier Olympics partnership status to strengthen its global corporate image and brand value. Read the rest of this entry »

Edelman and FSB win $6m brief to manage Brazil’s global sports profile

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Posted to the Holmes Report here

Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.

Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself. Read the rest of this entry »

UPDATED: Lalit Modi and Lord Bell in talks over PR assignment

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This story is posted to the Holmes Report website here

Chime Communications chairman Lord Bell has emerged as a potential PR counsellor for Lalit Modi, the Indian businessman who founded the multi-billion dollar Indian Premier League (IPL) cricket tournament before dramatically falling from grace earlier this year.

Bell, who has developed a reputation for handling sensitive PR assignments, confirmed with the Holmes Report that talks are ongoing with Modi. The 46-year-old Modi has been based in London since he was ousted as IPL commissioner and chairman, amid charges of financial irregularities and tax evasion. Read the rest of this entry »

Written by Arun Sudhaman

November 3, 2010 at 10:26 am

India’s Commonwealth Games PR supremo reveals crisis strategy

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This story is posted to the Holmes Report website here

Indian PR veteran Rajiv Desai was drafted in to support the Organising Committee of New Delhi’s Commonwealth Games (CWOC) in late August, just before the event became engulfed in a wave of negative publicity.

After months of concern over whether Delhi would be ready in time, the final run-up to the Games was dogged by numerous damaging revelations concerning the state of infrastructure and athlete accommodation, along with major allegations of financial management.

In an exclusive interview with the Holmes Report, Desai – who heads Indian firm Comma Consulting – discusses the committee’s crisis response, which he believes resulted in an improvement in sentiment by the time the Games finished earlier this month. Read the rest of this entry »

Hill & Knowlton wins P&G Olympics assignment

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This story is posted to the Holmes Report website here

FMCG giant Procter & Gamble has selected Hill & Knowlton to handle its activation programme for the London 2012 Olympics and Paralympics Games.

The decision follows the announcement earlier this year of a major tie-up between P&G and the International Olympic Committee, covering marketing rights for more than 50 brands across 38 product categories. Read the rest of this entry »