Edelman and FSB win $6m brief to manage Brazil’s global sports profile

Posted to the Holmes Report here

Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.

Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself.

Brazil seeks global PR agency for lucrative sports assignment

This story is posted to the Holmes Report website here

Brazil is seeking a global PR agency to manage communications around its sporting profile, which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.

The Holmes Report understands that the brief is worth US$10 million annually, and is being overseen by the Social Communication Relations Office of Brazil’s Ministry of Sports (MoS).