Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘Politics’ Category

Bahrain hires new US PR support

leave a comment »

Posted to the Holmes Report here

The Kingdom of Bahrain has called in fledging public affairs firm Potomac Square Group to handle US public relations as unrest continues to rock the Middle Eastern nation.

Potomac Square Group – a new firm headed by ex-Wall Street Journal journalist Chris Cooper – was appointed in February to provide strategic PR counsel to the Embassy of Bahrain in the US.

Earlier this week, the Holmes Report revealed that Edelman’s US assignment on behalf of Bahrain’s Economic Development Board (EDB) had been suspended. Read the rest of this entry »

Written by Arun Sudhaman

March 25, 2011 at 12:07 pm

Edelman Bahrain PR assignment suspended

with 5 comments

Posted to the Holmes Report here

Edelman’s PR assignment on behalf of the Kingdom of Bahrain has been suspended, following the violent security crackdown in the Middle Eastern nation.

The Holmes Report understands that the account – which covers US work for Bahrain’s Economic Development Board – was effectively stopped on Friday, after a week in which Bahrain’s turmoil escalated significantly. Read the rest of this entry »

Stephen Forshaw exits Microsoft to lead PR at Temasek

leave a comment »

Posted to the Holmes Report here

Stephen Forshaw is exiting his role at Microsoft to assume one of Asia’s most high-profile PR positions at Singapore state-owned investment company, Temasek Holdings.

Forshaw leaves Microsoft after two years as Asia-Pacific corporate communications director. At Temasek, he succeeds former MD of corporate affairs Myrna Thomas, who spent almost five years with the powerful investment house before leaving at the end of 2010. Read the rest of this entry »

Written by Arun Sudhaman

March 15, 2011 at 6:12 pm

Middle East crisis puts PR firms in the spotlight

with 6 comments

Posted to the Holmes Report here

Escalating unrest in several Middle Eastern countries is sparking growing interest in the role PR agencies are playing on behalf of the region’s beleaguered governments.

Facing particular scrutiny is the Government of Bahrain, which has retained Bell Pottinger for the past two years. The agency appears to have expanded its role since first being appointed to promote investment in the country; over the past week, it emerged that Bell Pottinger has helped set up a media centre to help journalists cover protests within the country. Read the rest of this entry »

Written by Arun Sudhaman

February 25, 2011 at 10:38 am

BAE Systems calls UK PR review

leave a comment »

Posted to the Holmes Report here

BAE Systems, the defence giant that has been dogged by controversy in recent years, is reviewing its PR account as part of a plan to better demonstrate its value to the UK public.

An RFP document was issued to select agencies last week, detailing a wide-ranging £180,000 retainer that aims to improve public support for the activities of Britain’s biggest defence company. The account is currently handled by Euro RSCG London PR, formerly known as Biss Lancaster. Read the rest of this entry »

Written by Arun Sudhaman

February 14, 2011 at 3:50 pm

The big PR trends in 2011

with one comment

Last month the PRCA, in an apparent moment of madness, invited me to address one of its briefing sessions. I’ve uploaded the resulting presentation below, which discusses five trends that will shape PR this year. The predictions build on the research The Holmes Report carried out as part of its 2010 Global Rankings, which you can find here. Read the rest of this entry »

Written by Arun Sudhaman

February 13, 2011 at 3:18 pm

The top 10 PR crises of 2010

with one comment

Over at the Holmes Report we are running some hefty analysis of the top 10 PR crises of 2010. It was a tough selection whittling this down to 10, but we tried to aim for those that might teach some lasting lessons – whether that meant how corporates should respond to Wikileaks, what Chinese manufacturers should learn from the Foxconn tragedies or how BP’s efforts pre-crisis proved so pivotal to its eventual blunders.

Unsurprisingly this meant few of the high-profile social media crises made the cut – as they turned out to be rather too transient in nature. In addition, we were also able to uncover some interesting information about the PR agencies that were called in to assist beleaguered corporates: Brunswick’s counsel of Toyota, for example, or Burson-Marsteller’s attempts to help Foxconn in China.

Thankfully, we were able to call on a pretty strong cast of commentators from all over the world who helped us shape our thoughts. Please do check it out and let us know what you think.

Written by Arun Sudhaman

January 31, 2011 at 1:33 pm