BAE Systems calls UK PR review

Posted to the Holmes Report here

BAE Systems, the defence giant that has been dogged by controversy in recent years, is reviewing its PR account as part of a plan to better demonstrate its value to the UK public.

An RFP document was issued to select agencies last week, detailing a wide-ranging £180,000 retainer that aims to improve public support for the activities of Britain’s biggest defence company. The account is currently handled by Euro RSCG London PR, formerly known as Biss Lancaster.