Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘The Holmes Report

Moving home

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It is finally time to pack up my efforts here and move them over to the Holmes Report’s lovely new website.

When I started this blog, I never really expected it to amount to much. But once I started using it to break news, while the Holmes Report site was being redeveloped, traffic steadily rose – and now I have more subscribers than I ever dreamed of. I am hopeful that all of you will join me over at my new home, and at my new blog.

I will be doing everything that I’ve done here over at the new website, and a few more things too. Unsurprisingly, your comments, interaction and eyeballs will be even more critical as we continue developing the Holmes Report’s content platform. Thanks!

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Written by Arun Sudhaman

April 3, 2011 at 5:23 pm

Posted in The Holmes Report

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Ricoh reviews agencies in PR expansion

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Posted to the Holmes Report here

Japanese electronics company Ricoh is rethinking its engagement strategy in EMEA, calling an agency pitch as it seeks to expand its corporate PR activity in the region.

The pitch comes two years after Burson-Marsteller won the six-figure mandate. The agency is believed to be defending the brief, with budgets expected to rise. Read the rest of this entry »

Written by Arun Sudhaman

March 22, 2011 at 5:49 pm

Content, siloes and agency pressures: A snapshot of digital concerns in 2011

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I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”

Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »

VIDEO: Brian Solis explains his new role at Altimeter Group

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High-profile social media specialist Brian Solis recently announced he was joining research consultancy Altimeter Group, after 12 years of running his own firm, FutureWorks. We caught up with him at the Dell B2B Social Media Huddle, where he explained the thinking behind his decision.

In particular, he focused on Altimeter Group’s ability to bring about the kind of genuine re-organisation that companies need to make if they are to meet the expectations of “social consumers”. Video after the jump.

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HSBC comms chief David Hall joins Apco for global advisory role

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Posted to the Holmes Report here

HSBC Asia communications chief David Hall has ended his 12-year tenure with the bank, joining Apco Worldwide as part of trio of senior advisory appointments to the firm’s global financial practice.

Hall is joined at Apco’s International Advisory Council (IAC) by former Goldman Sachs MD Joseph Zimmel, and Galileo Advisors chairman and CEO Georges Ugeux. Read the rest of this entry »

Written by Arun Sudhaman

March 11, 2011 at 10:19 am

Entries now open for 2011 Global PR Agency Rankings

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We have begun compiling our 2011 Global Ranking of public relations firms. Agencies are invited to participate in both the ranking, and the definitive global survey of trends and issues in the PR marketplace.

The study aims to compile the most accurate and comprehensive information on the global PR industry, ranking the 250 biggest firms in the world. Agencies that cannot provide financial information are asked to respond to questions about trends in their markets. Read the rest of this entry »

Written by Arun Sudhaman

March 11, 2011 at 9:51 am

Analysis: The rise of the social media client

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Posted to the Holmes Report here

Join the Holmes Report group LinkedIn discussion on this topic here

It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”

Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting. Read the rest of this entry »