Global Rankings 2010: Research finds optimism up despite economic concerns
Optimism about the future of the public relations agency business increased in 2009, despite a difficult economic environment and declining revenues for many of the firms featured in The Holmes Report ranking of the world’s largest public relations firms—although European markets continue to regard the immediate future with some trepidation.
More than 320 agency leaders worldwide responded to this year’s survey, offering their views on the critical issues affecting the PR industry: talent, competition, clients, digital, media, and future growth.
When asked whether they agreed with the statement that they were optimistic about the future of growth of the public relations industry in their own market, public relations consultancy leaders responded with an average “optimism rating” of 7.7 on a scale of one to 10, up from 7.56 when we asked the same question at the end of 2008.
More than 320 agency leaders from markets around the world responded to this year’s survey. The mood was brightest in the Asia-Pacific region, where optimism surged from 8.06 last year to 8.8 this year, but there was a significant improvement in optimism in North America too, where optimism levels rebounded from 7.45 last year to 7.74.
For a full analysis of the key trends and issues revealed by our research into PR agency heads worldwide – including their views on talent, competition, clients, digital, media and future growth – click here