Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘Nation Branding’ Category

South Africa hands global reputation assignment to H&K

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Posted to the Holmes Report here

South Africa has called in new PR counsel as it bids to sustain the global reputation uplift it experienced from last year’s successful staging of the Fifa World Cup.

The Holmes Report understands that Hill & Knowlton has been appointed by the country’s International Marketing Council (IMC), to oversee the global ‘Brand South Africa’ programme. The agency displaces incumbent MSLGroup Johannesburg, which won the £1 million account less than two years ago. Read the rest of this entry »

Written by Arun Sudhaman

March 25, 2011 at 4:07 pm

Bahrain hires new US PR support

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Posted to the Holmes Report here

The Kingdom of Bahrain has called in fledging public affairs firm Potomac Square Group to handle US public relations as unrest continues to rock the Middle Eastern nation.

Potomac Square Group – a new firm headed by ex-Wall Street Journal journalist Chris Cooper – was appointed in February to provide strategic PR counsel to the Embassy of Bahrain in the US.

Earlier this week, the Holmes Report revealed that Edelman’s US assignment on behalf of Bahrain’s Economic Development Board (EDB) had been suspended. Read the rest of this entry »

Written by Arun Sudhaman

March 25, 2011 at 12:07 pm

Edelman Bahrain PR assignment suspended

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Posted to the Holmes Report here

Edelman’s PR assignment on behalf of the Kingdom of Bahrain has been suspended, following the violent security crackdown in the Middle Eastern nation.

The Holmes Report understands that the account – which covers US work for Bahrain’s Economic Development Board – was effectively stopped on Friday, after a week in which Bahrain’s turmoil escalated significantly. Read the rest of this entry »

Middle East crisis puts PR firms in the spotlight

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Posted to the Holmes Report here

Escalating unrest in several Middle Eastern countries is sparking growing interest in the role PR agencies are playing on behalf of the region’s beleaguered governments.

Facing particular scrutiny is the Government of Bahrain, which has retained Bell Pottinger for the past two years. The agency appears to have expanded its role since first being appointed to promote investment in the country; over the past week, it emerged that Bell Pottinger has helped set up a media centre to help journalists cover protests within the country. Read the rest of this entry »

Written by Arun Sudhaman

February 25, 2011 at 10:38 am

Singapore selects PR agency for global reputation assignment

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Posted to the Holmes Report here

Singapore has selected Baldwin Boyle Shand to oversee a global campaign focused on winning hearts and minds and transcending the stereotypes that still surround the island’s state’s global reputation.

The country’s Ministry of Information, Communication and Arts (MICA) picked the independent firm after a pitch that began in October last year, as revealed by the Holmes Report, and featured several international PR networks. According to the official tender documents, the assignment is worth as much as S$1.5 million (US$1.1 million). Read the rest of this entry »

Written by Arun Sudhaman

January 17, 2011 at 3:47 pm

UAE tasks PR firms with reputation review among DC influencers

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Posted to the Holmes Report here

The United Arab Emirates (UAE) has called for agency counsel to help it understand how it is viewed by influencers in Washington DC.

The Middle Eastern country’s embassy has called on Edelman research unit StrategyOne, via its existing relationship with DC PR firm The Harbour Group. Read the rest of this entry »

Written by Arun Sudhaman

December 10, 2010 at 4:36 pm

Singapore seeks PR agency to build global investment profile

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Posted to the Holmes Report website here

Singapore is to start searching for an agency to improve its profile as an attractive investment destination.

The island state’s Economic Development Board (EDB) has already commenced talks with UK agencies, ahead of a full-blown tender to identify an agency to handle the international assignment.

It is the second major PR account to emerge from the Lion City in recent months, after the Holmes Report revealed that Singapore is also on the hunt for an agency to handle a sensitive international reputation brief. Read the rest of this entry »

Written by Arun Sudhaman

November 25, 2010 at 4:05 pm