Edelman and FSB win $6m brief to manage Brazil’s global sports profile

Posted to the Holmes Report here

Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.

Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself.

Brazil splits $24m global tourism brief between three PR agencies

This story is posted to the Holmes Report website here

Brazil’s tourism authority has completed the lengthy review of its $24 million global PR business by splitting the business between three agencies.

Embratur called the pitch ahead of a critical phase in its efforts to attract more travellers, as revealed by the Holmes Report earlier this year. Brazil will host the 2014 World Cup and the 2016 Olympic Games.