Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Brazil Ministry of Sports’

Edelman and FSB win $6m brief to manage Brazil’s global sports profile

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Posted to the Holmes Report here

Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.

Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself. Read the rest of this entry »

Written by Arun Sudhaman

January 5, 2011 at 5:06 pm

Posted in New business, Politics, PR, Sports marketing, The Holmes Report

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