Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Social media

Immediate Future halves workforce and revamps model

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Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »


Written by Arun Sudhaman

March 29, 2011 at 12:25 pm

Meltwater moves into digital marketing with JitterJam buy

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Monitoring outfit Meltwater Group has acquired social CRM firm JitterJam for $6 million, marking a significant step for the company into the digital engagement arena.

Based in Bedford, New Hampshire, JitterJam provides a blend of social analytics and CRM – with a particular focus on digital influencer marketing. Meltwater Group CEO and founder Jorn Lyseggen said the purchase was part of an overall strategy to grow the company’s social media revenues to $100 million within the next three years. Read the rest of this entry »

Written by Arun Sudhaman

March 22, 2011 at 12:34 pm

Content, siloes and agency pressures: A snapshot of digital concerns in 2011

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I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”

Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »

VIDEO: Brian Solis explains his new role at Altimeter Group

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High-profile social media specialist Brian Solis recently announced he was joining research consultancy Altimeter Group, after 12 years of running his own firm, FutureWorks. We caught up with him at the Dell B2B Social Media Huddle, where he explained the thinking behind his decision.

In particular, he focused on Altimeter Group’s ability to bring about the kind of genuine re-organisation that companies need to make if they are to meet the expectations of “social consumers”. Video after the jump.

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Analysis: The rise of the social media client

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Posted to the Holmes Report here

Join the Holmes Report group LinkedIn discussion on this topic here

It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”

Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting. Read the rest of this entry »

L’Oreal calls in agency for online reputation support

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Posted to the Holmes Report here

L’Oreal UK has stepped up efforts to manage its online reputation, calling in an agency to handle a new group-wide social media brief.

The beauty giant has appointed after working with the monitoring agency on several projects over recent years. The contract starts with the rollout of a digital platform that will enable L’Oreal UK to better track conversations about the company and its brands across social media. Read the rest of this entry »

Written by Arun Sudhaman

February 21, 2011 at 10:13 am

Edelman adds UK software development firm to digital practice

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Posted to the Holmes Report here

Edelman has added UK software development agency Encore to its digital offering, taking the overall size of its digital practice in the UK to over 50.

Encore is a Brighton-based agency that develops applications for social networking services such as Facebook and mobile platforms like iPhone/iPad, Android and Blackberry. Its integration into Edelman is another sign of the increasing influence that technology is bringing to bear in the PR world, a trend analysed by the Holmes Report in this story. Read the rest of this entry »

Written by Arun Sudhaman

February 17, 2011 at 1:02 pm