Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Meltwater Buzz

Meltwater moves into digital marketing with JitterJam buy

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Monitoring outfit Meltwater Group has acquired social CRM firm JitterJam for $6 million, marking a significant step for the company into the digital engagement arena.

Based in Bedford, New Hampshire, JitterJam provides a blend of social analytics and CRM – with a particular focus on digital influencer marketing. Meltwater Group CEO and founder Jorn Lyseggen said the purchase was part of an overall strategy to grow the company’s social media revenues to $100 million within the next three years. Read the rest of this entry »

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Written by Arun Sudhaman

March 22, 2011 at 12:34 pm

Analysis: The rise of the social media client

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Posted to the Holmes Report here

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It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”

Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting. Read the rest of this entry »

Cristiano Ronaldo stays top of World Cup social media buzz

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Star footballer Cristiano Ronaldo continues to dominate social media conversations around the World Cup, despite the exit of his team Portugal more than one week ago.

New research from Meltwater Buzz reveals that Ronaldo stays top with a 21 per cent share of voice during the quarter -finals week, a one per cent gain over his share of voice during the group stages of the tournament. Read the rest of this entry »

Nike leads social media buzz in World Cup run-up

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Despite not sponsoring the World Cup, Nike has taken an early lead in the social media buzz battle, ahead of bitter rivals and official FIFA partner Adidas.

The findings are the first of a series of social media reports that monitoring firm Meltwater Buzz will be running throughout the World Cup in South Africa. Read the rest of this entry »

Written by Arun Sudhaman

June 11, 2010 at 5:27 pm