Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Samsung Electronics

Samsung pitches 2012 Olympics PR brief

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Posted to the Holmes Report here

Samsung Electronics has called on agencies to pitch for a lucrative new brief to build global awareness of its London 2012 Olympics sponsorship, the Holmes Report has learned.

Is is understood that the Korean electronics giant is seeing a handful of agencies in London today, as it bids to use its top-tier Olympics partnership status to strengthen its global corporate image and brand value. Read the rest of this entry »


Samsung hands global smartphone brief to Edelman

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This story is posted to the Holmes Report website here

Samsung Electronics has selected Edelman to handle the PR component of a major marketing campaign that will launch the next generation of its Galaxy smartphone range.

A Samsung spokesperson confirmed the development, after the Holmes Report first revealed that the pitch was taking place in Korea. It is understood that the business will be housed within Edelman’s A&R subsidiary due to conflict with other brands, notably RIM. Read the rest of this entry »

Written by Arun Sudhaman

October 12, 2010 at 9:51 am

Samsung pitches global smartphone marcomms business

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This story is posted to the Holmes Report website here

PR and advertising networks have gathered in Korea to pitch a broad marketing communications brief for the next generation of Samsung Electronics’ Galaxy smartphone.

Sources have informed the Holmes Report that agencies have been asked to provide proposals that span digital, PR and advertising, as Samsung intensifies its efforts to battle smartphone rivals Apple and RIM. Read the rest of this entry »