Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘social business

Immediate Future halves workforce and revamps model

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Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »


Written by Arun Sudhaman

March 29, 2011 at 12:25 pm

Content, siloes and agency pressures: A snapshot of digital concerns in 2011

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I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”

Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »

VIDEO: Brian Solis explains his new role at Altimeter Group

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High-profile social media specialist Brian Solis recently announced he was joining research consultancy Altimeter Group, after 12 years of running his own firm, FutureWorks. We caught up with him at the Dell B2B Social Media Huddle, where he explained the thinking behind his decision.

In particular, he focused on Altimeter Group’s ability to bring about the kind of genuine re-organisation that companies need to make if they are to meet the expectations of “social consumers”. Video after the jump.

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VIDEO: NM Incite on the the ‘social business’ challenge

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This morning I attended NM Incite’s Social Media Week London event, which looked at the organisational challenges posed by the growth in social media. It is an increasingly fertile area, evidenced by the bewildering variety of ways that companies are choosing to structure and parcel out social media responsibility.

NM Incite is the joint venture set up last year between Nielsen Media and McKinsey. It focuses on using social media insight to drive better business performance and – as such – today’s discussion looked beyond marketing, into such areas as organisational design, product development and customer service.

In the video below NM Incite head of EMEA Bradley Little explains why companies are struggling to cope with the advent of social media, and why they need to focus on talent and culture to eventually succeed. Read the rest of this entry »

Written by Arun Sudhaman

February 10, 2011 at 1:43 pm