Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘advertising’ Category

Content, siloes and agency pressures: A snapshot of digital concerns in 2011

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I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”

Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »

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International earnings spur Chime growth, but PR is flat

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Despite a flat year for its Bell Pottinger Group PR unit, Chime Communications has reported a 21 percent increase in its earnings for 2010, spurred by growth in international revenue.

International earnings grew to over 50 percent of the group’s income, compared to 30 percent in 2009. Chime added four new international offices during the year, most notably expanding financial firm Pelham Bell Pottinger and sports marketing agency Fast Track into Asia-Pacific. Read the rest of this entry »

Written by Arun Sudhaman

March 9, 2011 at 11:59 am

PR & event marketing lead 2010 recovery at Interpublic Group

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Posted to the Holmes Report here

Interpublic Group’s CMG unit, which houses PR agencies Weber Shandwick and GolinHarris, grew its revenues by 10.2 per cent in 2010, outpacing the performance of its advertising and media operations.

CMG, which also includes other marketing services firms such as Jack Morton, FutureBrand and Octagon, earned $1.014 billion during the year, up from $915 million in 2009. By contrast, IPG’s IAN unit, which includes advertising agencies McCann Worldgroup, DraftFCB, Lowe and Mediabrands, grew by 6.5 percent. Read the rest of this entry »

Written by Arun Sudhaman

February 25, 2011 at 4:45 pm

Omnicom 2010 PR revenues up, but lag other disciplines

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Posted to the Holmes Report here

Omnicom Group, the owner of PR agencies Fleishman-Hillard, Ketchum and Porter Novelli, has reported that its public relations revenues grew by 5.2 percent in 2010.

That increase, calculated on an organic basis, took the group’s PR earnings to US$1.146 billion. It also meant that Omnicom’s PR agencies demonstrated the lowest rate of growth of the group’s four units, lagging behind speciality (+10.8 percent), CRM (+6.9 percent), and advertising (+5.3 percent). Read the rest of this entry »

Written by Arun Sudhaman

February 15, 2011 at 1:24 pm

Top ten most-read in 2010

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With my luck a big story will break this afternoon. Barring that, this will be my last post this year, before I return in the New Year. So, to add yet another year-end list to the mix, I’ve compiled a ranking of the top ten most-read posts from this blog in 2010.

There are a few surprises on here, but the most interesting trend must be that industry issues – particularly agency revenues – attract a special level of interest. Along with animated videos of Gordon Brown flinging his mobile phone. Read the rest of this entry »

Written by Arun Sudhaman

December 16, 2010 at 10:38 pm

Bristol-Myers Squibb calls reverse auction for global marcomms review

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This story is posted to the Holmes Report website here

Pharmaceutical giant Bristol Myers Squibb (BMS) has called a review of its global marketing communications spend, asking holding groups to take part in a reverse auction where vendors compete to lower their prices.

The company is seeking greater consolidation across its PR, medical education and advertising accounts, which are currently split among a number of agencies worldwide, and are believed to be worth more than $500 million. Read the rest of this entry »

Written by Arun Sudhaman

November 10, 2010 at 1:29 pm

Samsung hands global smartphone brief to Edelman

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This story is posted to the Holmes Report website here

Samsung Electronics has selected Edelman to handle the PR component of a major marketing campaign that will launch the next generation of its Galaxy smartphone range.

A Samsung spokesperson confirmed the development, after the Holmes Report first revealed that the pitch was taking place in Korea. It is understood that the business will be housed within Edelman’s A&R subsidiary due to conflict with other brands, notably RIM. Read the rest of this entry »

Written by Arun Sudhaman

October 12, 2010 at 9:51 am