Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Immediate Future

Immediate Future halves workforce and revamps model

leave a comment »

Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »

Written by Arun Sudhaman

March 29, 2011 at 12:25 pm