Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Altimeter Group

Immediate Future halves workforce and revamps model

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Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »

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Written by Arun Sudhaman

March 29, 2011 at 12:25 pm

VIDEO: Brian Solis explains his new role at Altimeter Group

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High-profile social media specialist Brian Solis recently announced he was joining research consultancy Altimeter Group, after 12 years of running his own firm, FutureWorks. We caught up with him at the Dell B2B Social Media Huddle, where he explained the thinking behind his decision.

In particular, he focused on Altimeter Group’s ability to bring about the kind of genuine re-organisation that companies need to make if they are to meet the expectations of “social consumers”. Video after the jump.

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Analysis: The rise of the social media client

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Posted to the Holmes Report here

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It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”

Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting. Read the rest of this entry »