Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Sony

Immediate Future halves workforce and revamps model

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Immediate Future, one of the UK’s first social media agencies, has halved its workforce as it relaunches its business model to focus on higher-margin consulting work.

The news comes as long-term IF client Sony confirmed that it had moved the bulk of its business with the agency back in-house. Sony EMEA director of corporate communications Nick Sharples said that the company would continue to work with IF on “more strategic social media consultancy , such as issues and crisis management training incorporating full social media integration, rather than the normal day-to-day PR implementation”. Read the rest of this entry »


Written by Arun Sudhaman

March 29, 2011 at 12:25 pm

Nike leads social media buzz in World Cup run-up

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Despite not sponsoring the World Cup, Nike has taken an early lead in the social media buzz battle, ahead of bitter rivals and official FIFA partner Adidas.

The findings are the first of a series of social media reports that monitoring firm Meltwater Buzz will be running throughout the World Cup in South Africa. Read the rest of this entry »

Written by Arun Sudhaman

June 11, 2010 at 5:27 pm