Archive for January 5th, 2011
Edelman and FSB win $6m brief to manage Brazil’s global sports profile
Posted to the Holmes Report here
Edelman and Brazilian partner agency FSB have clinched the lucrative PR assignment to manage Brazil’s sporting profile – which is set to rise dramatically as the country plays host to the Fifa World Cup and Olympic Games.
Edelman Significa and FSB secured the five-year global programme, worth $5.7m in fees annually, following a keenly-contested tender that featured eight other agencies. The duo will support Brazil’s Ministry of Sports (MoS) in 34 countries, including Brazil itself. Read the rest of this entry »
Nokia reshuffles comms heads, calls international review
Posted to the Holmes Report here
Nokia UK and Ireland comms chief Anna Shipley has departed her role for a new position in Bejing, overseeing the mobile phone giant’s PR across China, Japan and Korea.
The reshuffle, which has also seen Shipley’s Beijing-based predecessor Louise Ingram shift to Nokia’s Finland HQ to head global mobile phone comms, comes as the company searches for one agency to support its PR needs across the US, UK and head office. Currently, three agencies – Ketchum, Good Relations and GolinHarris – handle the separate briefs. Read the rest of this entry »
Arun Sudhaman 