Singapore selects PR agency for global reputation assignment

Posted to the Holmes Report here

Singapore has selected Baldwin Boyle Shand to oversee a global campaign focused on winning hearts and minds and transcending the stereotypes that still surround the island’s state’s global reputation.

The country’s Ministry of Information, Communication and Arts (MICA) picked the independent firm after a pitch that began in October last year, as revealed by the Holmes Report, and featured several international PR networks. According to the official tender documents, the assignment is worth as much as S$1.5 million (US$1.1 million).