Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for January 31st, 2011

Nigel Kennedy exits Gardant after three months for The Communication Group

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Posted to the Holmes Report here

Nigel Kennedy has departed Gardant Communications after just three months to become chief executive at The Communication Group.

Kennedy rejoins The Communication Group after 17 years, almost all of which were spent at Grayling, including a decade as chief executive. Kennedy departed Grayling in late 2009, before resurfacing as a partner at Gardant in October 2010. Read the rest of this entry »

Written by Arun Sudhaman

January 31, 2011 at 6:23 pm

The top 10 PR crises of 2010

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Over at the Holmes Report we are running some hefty analysis of the top 10 PR crises of 2010. It was a tough selection whittling this down to 10, but we tried to aim for those that might teach some lasting lessons – whether that meant how corporates should respond to Wikileaks, what Chinese manufacturers should learn from the Foxconn tragedies or how BP’s efforts pre-crisis proved so pivotal to its eventual blunders.

Unsurprisingly this meant few of the high-profile social media crises made the cut – as they turned out to be rather too transient in nature. In addition, we were also able to uncover some interesting information about the PR agencies that were called in to assist beleaguered corporates: Brunswick’s counsel of Toyota, for example, or Burson-Marsteller’s attempts to help Foxconn in China.

Thankfully, we were able to call on a pretty strong cast of commentators from all over the world who helped us shape our thoughts. Please do check it out and let us know what you think.

Written by Arun Sudhaman

January 31, 2011 at 1:33 pm