Archive for January 21st, 2011
Samsung pitches 2012 Olympics PR brief
Posted to the Holmes Report here
Samsung Electronics has called on agencies to pitch for a lucrative new brief to build global awareness of its London 2012 Olympics sponsorship, the Holmes Report has learned.
Is is understood that the Korean electronics giant is seeing a handful of agencies in London today, as it bids to use its top-tier Olympics partnership status to strengthen its global corporate image and brand value. Read the rest of this entry »