Weber Shandwick wins global PR duties for key mobile trade body

Posted to the Holmes Report here

Weber Shandwick has been named global PR agency-of-record for the GSMA, the powerful trade association behind the Mobile World Congress.

The agency succeeds 15-year incumbent CC Group, which declined to repitch for the business. The review, which featured several global networks, was first revealed by the Holmes Report in October last year.

Charles Yap takes charge of social media engagement at IHG

Posted to the Holmes Report here

Charles Yap, global brand communications director for InterContinental Hotels Group (IHG), has expanded his role to include social media oversight at a group level across the hotel giant’s seven brands.

The development sees Yap report to director of global brand communications Mollie Tregembo, as one of the world’s biggest hotel players attempts to take a more structured approach to its social media strategy.

Meanwhile, IHG has named two new global communications directors at its UK HQ. Kari Kerr arrives from Coca-Cola Europe to become global external comms director for corporate, while former Pernod Ricard executive Sarah Shilling takes on a similar role on the brand side. Both report to IHG SVP of global corporate affairs, Leslie McGibbon.