Posts Tagged ‘UK’
My most popular post this year, at least in terms of generating comments, was one on whether countries can launch charm offensives. This surprised me, because I thought that the concept of overhauling a poor reputation through better comms was reasonably well established.
Instead, the idea that a national government can put its reputation in the hands of a PR agency sparked some interesting responses. None perhaps more succinct that Tom Crampton‘s remark that, unless the country itself has a reputation worth communicating, any image campaign would amount to ‘lipstick on a pig’.
Building on the debate, I’ve put together a feature for PRWeek UK that looks at this issue in a little more depth. Reputation of a nation puts six ‘countries’ under the spotlight – UK, US, China, India, South Africa and Dubai. Each suffers various problems in terms of how reputation issues are hampering the pursuit of specific goals. For example, China’s well-documented product quality crises continues to dog perceptions of its critically important manufacturing sector. Read the rest of this entry »