Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Social media

VIDEO: NM Incite on the the ‘social business’ challenge

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This morning I attended NM Incite’s Social Media Week London event, which looked at the organisational challenges posed by the growth in social media. It is an increasingly fertile area, evidenced by the bewildering variety of ways that companies are choosing to structure and parcel out social media responsibility.

NM Incite is the joint venture set up last year between Nielsen Media and McKinsey. It focuses on using social media insight to drive better business performance and – as such – today’s discussion looked beyond marketing, into such areas as organisational design, product development and customer service.

In the video below NM Incite head of EMEA Bradley Little explains why companies are struggling to cope with the advent of social media, and why they need to focus on talent and culture to eventually succeed. Read the rest of this entry »


Written by Arun Sudhaman

February 10, 2011 at 1:43 pm

Study: US leads way, but ROI concerns limit social media innovation

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Posted to the Holmes Report here

Three new research studies demonstrate that, where social media are concerned, the appetite for hard data appears unlikely to be sated anytime soon.

While much of the research in this area rarely offers more than a one-day headline, at least one of the new offerings – Meltwater’s Future of Content study – contains plenty that is worth reading, including the finding that clients in Europe are considerable more risk-averse about social media than their US counterparts. Read the rest of this entry »

VIDEO: John Orme on the importance of social media for B2B engagement in China

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In Beijing last week I caught up with John Orme, president of Porter Novelli’s China joint venture, Shunya International. While social media is often viewed as a consumer engagement tool in Western markets, things are a little different in China, where niche bulletin boards proliferate.

In the video below, Orme explains why social media is fast gaining particular importance when it comes to reaching B2B audiences in China. Read the rest of this entry »

Written by Arun Sudhaman

December 8, 2010 at 9:13 am

Maz Nadjm takes top social media role at Ogilvy UK

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Ogilvy Group has snapped up high-profile digital specialist Maz Nadjm to head its social media efforts across its operations in the UK.

Nadjm, better known by his Twitter handle @mazi, joins Ogilvy from BSkyB, where he spent three years overseeing the broadcaster’s social media products. Read the rest of this entry »

Written by Arun Sudhaman

September 28, 2010 at 11:38 am

VIDEO: Text 100 CEO Aedhmar Hynes on why clients must restructure their approach to comms

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On a recent visit to London, Text 100’s New York-based CEO Aedhmar Hynes sat down with us to discuss how agencies and clients can emerge stronger from the recession. In the video below, Hynes explains why agencies need to go backwards to progress, and that client silos are posing serious challenges in the digital communication era. Read the rest of this entry »

Written by Arun Sudhaman

July 17, 2010 at 12:12 pm

Vaseline looks for an agency to lead social media

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This story is also posted to the Holmes Report here

UPDATE: Vaseline has been criticised for a Facebook app in India that enables users to digitally whiten their profile pictures. Skin-whitening is a booming industry in India, but the widget has sparked a major backlash in social media, and perhaps explains the brand’s decision to review its social media strategy.

Vaseline has called for its key marketing agencies to present ideas as the Unilever skin care brand determines which one will lead its social media strategy.

The Holmes Report understands that the review pits the brand’s agencies from different disciplines against each other. Vaseline works with Edelman on PR, BBH for advertising, MindShare for media, and OgilvyOne for digital. Read the rest of this entry »

Written by Arun Sudhaman

July 12, 2010 at 5:06 pm

Cristiano Ronaldo stays top of World Cup social media buzz

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Star footballer Cristiano Ronaldo continues to dominate social media conversations around the World Cup, despite the exit of his team Portugal more than one week ago.

New research from Meltwater Buzz reveals that Ronaldo stays top with a 21 per cent share of voice during the quarter -finals week, a one per cent gain over his share of voice during the group stages of the tournament. Read the rest of this entry »