Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘scam

Let’s talk about scam

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Campaign is running an analysis I have written of scam advertising here. It follows this year’s Cannes where scam looked a little less prevalent than previous years. Then again, an agency called FP7 was disqualified from the Dubai Lynx earlier this year for a string of fake ads – like the one opposite for Samsung.

This is a sensitive issue, though, especially for anyone who has spent any length of time in Asia. I think it is sometimes unfair to view scam as a purely Asian phenomenon; there is plenty of evidence to point the finger at Western markets too. But there’s no denying that many agencies in places like Singapore have built strong awards machines that revolve around work of uncertain parentage. Read the rest of this entry »


Written by Arun Sudhaman

August 9, 2009 at 10:45 am