Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘M&C Saatchi

The M&C Saatchi franchise

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My analysis of M&C Saatchi’s global ambitions appeared in Campaign last week. Now that they have a new management team in place in the shape of Moray MacLennan and Tom Dery, it will be interesting to see whether they can really turn themselves into a true global force.

One of the things that has surprised me most about the UK advertising scene is the different perceptions of agencies when compared to Asia. M&C Saatchi is a classic example of this. In London it is a swaggering outfit that eats at the top table. In Singapore, meanwhile, people used to call it McSaatchi, which certainly chimes with the ex-agency executive who likened the agency to a ‘franchise operation’. In Thailand, to make matters worse, I came across a client that thought the agency was simply Saatchi & Saatchi’s below-the-line arm. Read the rest of this entry »


Written by Arun Sudhaman

May 20, 2009 at 9:41 am

Posted in advertising, Campaign

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