Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Jonathan Brayshaw

Analysis: The rise of the social media client

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Posted to the Holmes Report here

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It was a simple enough idea. The head of community management at a major broadcasting corporation decided to launch an internal newsletter focused on the organisation’s social media initiatives. Before he could, though, came the rather brusque message from his colleagues in the branding team: “You don’t own social media!”

Many digital executives will recognise the story, demonstrating as it does the peculiar mix of politicking and bureaucracy that can bedevil efforts to integrate social media oversight into large corporate organisations. While a head of social media is rapidly becoming a must-have accessory for a range of different companies, the responsibilities in question can present a thorny challenge for corporate cultures that are often innately conservative – and prone to infighting. Read the rest of this entry »

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Jonathan Brayshaw departs Text 100 for global digital role at Psion

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Posted to the Holmes Report here

Jonathan Brayshaw has departed Text 100 to lead global communications at Psion, the UK mobile computing business that is attempting to rejuvenate its brand.

Brayshaw becomes global leader of digital communications and social business at Psion, reporting to CMO Nick Eades. He leaves Text 100 after less than a year as director, during which the agency won Psion’s global PR account. Read the rest of this entry »

Written by Arun Sudhaman

February 10, 2011 at 12:27 pm

Analysis: A new digital deal for PR agencies?

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This story is posted to the Holmes Report website here

Next Fifteen is serious about digital. How else to explain the holding group’s decision to acquire two digital firms in less than a week? Yet the buys of US agency Type3 and Hong Kong’s OneXeno also indicate that PR agencies are increasingly looking beyond the narrow confines of a digital role that focuses solely on social media.

Instead, PR firms are finally realising the opportunity to provide the kinds of services that, in the digital world’s short history, have tended to be associated with their peers from the worlds of advertising and marketing. The trend begs the question: is the PR world, and the clients that it services, ready for this transformation?

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