Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Brodeur

What next for Ketchum, Pleon and Brodeur in Asia?

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The big merger between Omnicom agencies Ketchum & Pleon is something that has been bubbling under the surface for a while. Given the way PR revenues have been hit in recent months, it won’t suprise too many people and Ketchum and Pleon are, geographically at least, reasonably complementary.

But one region where this doesn’t add up to much is Asia-Pacific. Ketchum, at present, exists only in Greater China – where it is one of the mainland’s stronger agencies. Pleon, meanwhile, was previously associated with Brodeur in Asia-Pacific, and has a barely minimal presence of its own in the region. So the upshot must be that the new agency, which is actually called Ketchum, will need to seriously consider acquisition if they want to deliver on the idea of becoming one of the world’s key PR networks. Read the rest of this entry »


Written by Arun Sudhaman

June 24, 2009 at 12:06 pm

Posted in PR

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