Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘Bharti

India clients: “We need to start paying agencies more”

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Posted to the Holmes Report here

Last month, the Holmes Report held its first Indian In-House Roundtable in New Delhi, sponsored by Genesis Burson-Marsteller.

Drawing six top-tier comms directors from blue-chip brands, a robust discussion explored why clients are not paying their agencies enough, revealed dissatisfaction with the industry talent base and also investigated the changes being wrought by social media. Full coverage and videos after the jump. Read the rest of this entry »