Arun Sudhaman

Working the angles around media, comms and marketing.

Posts Tagged ‘anti-infectives

Pfizer seeks global agency for emerging markets brief

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This story is also posted to the Holmes Report website here

Pharma major Pfizer is searching for a global PR agency to handle a multi-million dollar brief focusing on emerging markets.

According to a copy of the RFP, the company is seeking an agency to create a compelling narrative around its anti-infective drugs, a portfolio which began with penicillin and now target such conditions as AIDS, pneumonia and other bacterial, fungal and viral infections. Read the rest of this entry »


Written by Arun Sudhaman

May 25, 2010 at 11:28 am