Arun Sudhaman

Working the angles around media, comms and marketing.

Huntsworth delivers flat revenue growth in 2010, buys Atomic PR

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Posted to the Holmes Report here

Huntsworth – the PR and healthcare communications group that owns Grayling, Citigate, Huntsworth Health and Red – has reported that its revenues dipped by 0.7 percent in 2010, following a major restructuring of the business.

The group has also revealed it has acquired highly-rated US technology and digital agency Atomic PR, providing a much-needed boost to Grayling’s North American footprint. Previously, Huntsworth operated a joint venture with Atomic PR, which oversaw the brand’s European operations. Red Consultancy’s US operations have been transferred into Atomic, which will eventually be combined into Grayling North America.

Huntsworth has also confirmed that Grayling has taken lead agency duties on British Airways’ global PR account, as first revealed by the Holmes Report. It is understood that this business will be worth approximately £1.5 million in fees per year, and will be operated in conjunction with Action Global and Meropa. Read the rest of this entry »


Written by Arun Sudhaman

March 23, 2011 at 10:40 am

Ricoh reviews agencies in PR expansion

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Posted to the Holmes Report here

Japanese electronics company Ricoh is rethinking its engagement strategy in EMEA, calling an agency pitch as it seeks to expand its corporate PR activity in the region.

The pitch comes two years after Burson-Marsteller won the six-figure mandate. The agency is believed to be defending the brief, with budgets expected to rise. Read the rest of this entry »

Written by Arun Sudhaman

March 22, 2011 at 5:49 pm

Meltwater moves into digital marketing with JitterJam buy

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Monitoring outfit Meltwater Group has acquired social CRM firm JitterJam for $6 million, marking a significant step for the company into the digital engagement arena.

Based in Bedford, New Hampshire, JitterJam provides a blend of social analytics and CRM – with a particular focus on digital influencer marketing. Meltwater Group CEO and founder Jorn Lyseggen said the purchase was part of an overall strategy to grow the company’s social media revenues to $100 million within the next three years. Read the rest of this entry »

Written by Arun Sudhaman

March 22, 2011 at 12:34 pm

Content, siloes and agency pressures: A snapshot of digital concerns in 2011

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I am reasonably convinced that, by now, there are almost as many social media research studies as there are social media gurus. And that is a lot. Every now and then, though, one survey catches the eye; this time it is new research from Bite and Econsultancy, exploring how corporations are responding to the “changing digital landscape.”

Whilst the study only polls 50 in-house communications executives, it has the advantage of conducting in-depth conversations with these respondents, who are based across North America, Europe and Asia. The findings do not so much break new ground as crystallize existing impressions: Senior comms professionals want to upgrade their content creation abilities, reorganize marketing functions, and revamp their agency relationships. Read the rest of this entry »

Novartis picks Cohn & Wolfe for global heart failure portfolio

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Posted to the Holmes Report here

Novartis has assigned PR duties for its global heart failure portfolio to Cohn & Wolfe, following a review that featured several healthcare agencies.

The Holmes Report understands that Novartis is hoping to expand its range of heart failure drugs in light of the increasing competition faced by the rest of its lucrative cardiovascular portfolio. The six-figure brief covers strategy and brand vision for two heart failure products that are expected to launch in 2014. Read the rest of this entry »

Written by Arun Sudhaman

March 21, 2011 at 4:49 pm

Edelman Bahrain PR assignment suspended

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Posted to the Holmes Report here

Edelman’s PR assignment on behalf of the Kingdom of Bahrain has been suspended, following the violent security crackdown in the Middle Eastern nation.

The Holmes Report understands that the account – which covers US work for Bahrain’s Economic Development Board – was effectively stopped on Friday, after a week in which Bahrain’s turmoil escalated significantly. Read the rest of this entry »

VIDEO: Brian Solis explains his new role at Altimeter Group

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High-profile social media specialist Brian Solis recently announced he was joining research consultancy Altimeter Group, after 12 years of running his own firm, FutureWorks. We caught up with him at the Dell B2B Social Media Huddle, where he explained the thinking behind his decision.

In particular, he focused on Altimeter Group’s ability to bring about the kind of genuine re-organisation that companies need to make if they are to meet the expectations of “social consumers”. Video after the jump.

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