Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for the ‘Media’ Category

Top ten most-read in 2010

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With my luck a big story will break this afternoon. Barring that, this will be my last post this year, before I return in the New Year. So, to add yet another year-end list to the mix, I’ve compiled a ranking of the top ten most-read posts from this blog in 2010.

There are a few surprises on here, but the most interesting trend must be that industry issues – particularly agency revenues – attract a special level of interest. Along with animated videos of Gordon Brown flinging his mobile phone. Read the rest of this entry »

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Written by Arun Sudhaman

December 16, 2010 at 10:38 pm

Study: US leads way, but ROI concerns limit social media innovation

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Posted to the Holmes Report here

Three new research studies demonstrate that, where social media are concerned, the appetite for hard data appears unlikely to be sated anytime soon.

While much of the research in this area rarely offers more than a one-day headline, at least one of the new offerings – Meltwater’s Future of Content study – contains plenty that is worth reading, including the finding that clients in Europe are considerable more risk-averse about social media than their US counterparts. Read the rest of this entry »

Bristol-Myers Squibb calls reverse auction for global marcomms review

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This story is posted to the Holmes Report website here

Pharmaceutical giant Bristol Myers Squibb (BMS) has called a review of its global marketing communications spend, asking holding groups to take part in a reverse auction where vendors compete to lower their prices.

The company is seeking greater consolidation across its PR, medical education and advertising accounts, which are currently split among a number of agencies worldwide, and are believed to be worth more than $500 million. Read the rest of this entry »

Written by Arun Sudhaman

November 10, 2010 at 1:29 pm

Vaseline looks for an agency to lead social media

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This story is also posted to the Holmes Report here

UPDATE: Vaseline has been criticised for a Facebook app in India that enables users to digitally whiten their profile pictures. Skin-whitening is a booming industry in India, but the widget has sparked a major backlash in social media, and perhaps explains the brand’s decision to review its social media strategy.

Vaseline has called for its key marketing agencies to present ideas as the Unilever skin care brand determines which one will lead its social media strategy.

The Holmes Report understands that the review pits the brand’s agencies from different disciplines against each other. Vaseline works with Edelman on PR, BBH for advertising, MindShare for media, and OgilvyOne for digital. Read the rest of this entry »

Written by Arun Sudhaman

July 12, 2010 at 5:06 pm

The next episode

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Next week I leave Haymarket, where I have spent six and a half remarkable years in three countries, to become partner & managing editor at The Holmes Report.

At this point I think I’m supposed to regale you all with some spiritual tales about how life is a journey, not a destination etc… But I’ll spare you that stuff for now. Suffice it to say that this is an interesting opportunity to help build an internationally respected brand across markets and disciplines that I am rather passionate about.

I will still be blogging here for the foreseeable future, although that may change once the Holmes Report website is relaunched. Funnily enough, this blog has certainly helped my efforts to cover the global PR industry over the past year, so I’d like to thank each and every one of my readers for being involved.

Written by Arun Sudhaman

May 13, 2010 at 9:55 pm

Apple Daily’s Gordon Brown video ruffles feathers

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This superb use of computer-generated imagery by Next Media Animation (NMA) has attracted plenty of attention over the past week, offering a liberal interpretation of some of the juicier claims about Gordon Brown.

It is not the first time that NMA, a unit of the same group that publishes irreverent Hong Kong newspaper Apple Daily, has so deftly merged the sublime with the ridiculous. Similar video coverage of the Tiger Woods affair was, shall we say, almost as memorable.

This time, though, the video appears to have sparked a diplomatic incident. Read the rest of this entry »

Written by Arun Sudhaman

February 28, 2010 at 5:56 pm