Arun Sudhaman

Working the angles around media, comms and marketing.

Amazon UK retains Nelson Bostock’s Fever

leave a comment »

Posted to the Holmes Report here

Amazon has retained incumbent agency Fever to handle the bulk of its UK consumer PR business, estimated at approximately £250,000.

Three-year incumbent Fever has been re-assigned all of the brand’s consumer activity, except for its fashion store. The Holmes Report understands that Amazon is seeking to appoint a specialist fashion agency for this part of the business.

Nelson Bostock consumer arm Fever prevailed in a final round that included three other UK consumer firms. The pitch was handled by agency selection consultancy AAR.

Advertisements

Written by Arun Sudhaman

March 16, 2011 at 4:49 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: