Arun Sudhaman

Working the angles around media, comms and marketing.

Archive for February 28th, 2011

UK incumbents out as Nokia shortlists four for global PR brief

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Posted to the Holmes Report here

Nokia has shortlisted four agencies to pitch for its PR activities across the US, UK and head office, effectively ending the tenure of the two UK incumbents: GolinHarris and Good Relations.

The Holmes Report understands that Emanate, the sister firm of US incumbent Ketchum, has made the shortlist along with three other agencies: Fleishman-Hillard, Cohn & Wolfe, and holding group Next Fifteen. The formal RFP is expected this week, with presentations due to take place in London in late March. Read the rest of this entry »

Written by Arun Sudhaman

February 28, 2011 at 5:33 pm

Analysis: Buyers remain cautious as agency M&A surges

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Posted to the Holmes Report here

If the headlines are anything to go by, mergers and acquisitions have well and truly returned to the agency world. Recent months have brought a lengthening roll-call of firms that have jettisoned their independence in favour of selling out to a network, casting the 2009 recession as a brief pause in the relentless pace of wheeling and dealing.

Amid the torrent of new deals, though, is enough evidence to suggest a lingering sense of caution on the part of buyers. Several independent agency sources contacted by the Holmes Report expressed disappointment with the terms of typical offers, posing a particular quandary for highly-rated firms that have waited for conditions to approach those that characterised the M&A market prior to the recession. Read the rest of this entry »

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