Arun Sudhaman

Working the angles around media, comms and marketing.

Resonate poaches Mischief creative director Will Scougal

leave a comment »

Posted to the Holmes Report here

UK consumer agency Resonate has lured Will Scougal from rival firm Mischief to become its new creative director.

Scougal, who spent the past two years as head of digital and creative director at Mischief, will report to Resonate MD Michael Frohlich. He joins one year after previous Resonate creative director Graham Drew departed to join ad agency, and Chime Communications sibling, VCCP.

At Resonate, Scougal is tasked with enhancing the agency’s creative and digital capabilities, with a specific focus on content creation and integrated communications.

“As we embark on our next chapter of growth, we see the key to successful communications is one powerful brand idea cascading through multiple channels,” said Frohlich. “Will is the first of the exciting hires we will be announcing in the near future.”

Prior to joining Mischief in 2009, Scougal was head of digital content at Cake Group. Before that he worked at digital agencies AKQA and Greenroom Digital.

Advertisements

Written by Arun Sudhaman

February 21, 2011 at 11:17 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: