Arun Sudhaman

Working the angles around media, comms and marketing.

Rolls-Royce selects PR agency for European corporate assignment

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Posted to the Holmes Report here

Rolls-Royce has called in agency counsel to support a wide-ranging European corporate brief, the Holmes Report can reveal.

The British company has selected Edelman to handle the assignment, following a keenly-contested review that featured a number of international agencies.

Rolls-Royce director of corporate affairs Peter Morgan confirmed that Edelman had won the brief, which covers several markets across Europe, but does not include a UK component.

It is understood that the retainer is a group-wide corporate assignment. Rolls-Royce’s operations include aerospace, marine and energy businesses.

Last year, Rolls-Royce hit the headlines when one of its engines exploded, forcing the emergency landing of a Qantas aircraft.

Qantas remains in talks with Rolls-Royce over compensation. Rolls-Royce recently said that the incident would cost the company £56m.

Rolls-Royce’s reputation nosedived after the incident, but the company insists it has learned its lessons.


Written by Arun Sudhaman

February 18, 2011 at 12:30 pm

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