Arun Sudhaman

Working the angles around media, comms and marketing.

Pfizer hands international pain relief brief to Hill & Knowlton

leave a comment »

Posted to the Holmes Report here

Pfizer has selected Hill & Knowlton to handle a lucrative international assignment, focusing on pain relief drug Lyrica.

The Holmes Report understands that H&K scooped the business, which spans Europe and Canada, following a pitch that featured several global PR agencies.

Lyrica, which treats nerve pain, is a key part of Pfizer’s pain portfolio – along with arthritis drug Celebrex. The pharmaceutical giant has taken steps to bolster its pain portfolio – buying drugmaker King Pharmaceuticals last year – as it prepares for the loss of exclusivity on its money-spinning Lipitor cholesterol pill this year.

“In line with our corporate policy we do not discuss details of our agency partners nor do we discuss details pertaining to our business,” said Pfizer associate director of communications Louise Clark.

Lyrica generated revenues of $2.57 billion and $2.84 billion in 2008 and 2009, respectively, for Pfizer. The company’s recently reported earnings reveal that Lyrica earned $821 million in the 4Q of 2010, essentially flat on a like-for-like basis.

Last year, Pfizer handed its emerging markets anti-infectives portfolio to Edelman, one of the pharma giant’s key roster agencies. The company also recently restructured its communications team under EVP of policy, external affairs and communciations Sally Sussman.

Advertisements

Written by Arun Sudhaman

February 11, 2011 at 3:51 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: