Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: John Orme on the importance of social media for B2B engagement in China

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In Beijing last week I caught up with John Orme, president of Porter Novelli’s China joint venture, Shunya International. While social media is often viewed as a consumer engagement tool in Western markets, things are a little different in China, where niche bulletin boards proliferate.

In the video below, Orme explains why social media is fast gaining particular importance when it comes to reaching B2B audiences in China.

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Written by Arun Sudhaman

December 8, 2010 at 9:13 am

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  1. […] View post: VIDEO: John Orme on the importance of social media for B2B engagement in China […]


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