Arun Sudhaman

Working the angles around media, comms and marketing.

Cisco consolidates European PR with Octopus

leave a comment »

This story is posted to the Holmes Report website here

Tech company Cisco Systems has consolidated its £600K European PR activity with UK firm Octopus Communications, following a pitch that displaces existing pan-European incumbent Brands2Life.

Octopus already handled Cisco’s UK and Ireland business. Earlier this year, the Holmes Report revealed that Cisco was aiming to appoint a single agency to handle this component, together with its pan-European assignment, and PR for its Webex and Tandberg brands.

Local market activity in continental Europe, however, is not included.

It is understood that in addition to the two incumbents, Text100 and Nelson Bostock also took part in the pitch.

In a statement, Cisco European PR manager Heather Dickinson said: “We are pleased to confirm that we have selected Octopus Communications to lead our combined European and UKI business to business PR for Cisco.  Octopus’ integrated approach to brand communications really stood out and we’re looking forward to working with them at this very exciting time for Cisco.”

Advertisements

Written by Arun Sudhaman

November 2, 2010 at 3:35 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: