Arun Sudhaman

Working the angles around media, comms and marketing.

Hong Kong hires agency for global financial push

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This story is posted to the Holmes Report website here

The Hong Kong Government has appointed Hill & Knowlton to help it better promote its qualities as an international financial centre, amid increasing competition from other global cities.

The international campaign’s first event will be a November conference in London, followed by an event in New York next year.

While Hong Kong has long held an enviable position as one of the world’s key financial centres, it now faces increasing competition from cities such as Singapore, Shanghai, Dubai and Sao Paolo.

Earlier this year, meanwhile, the Holmes Report revealed that Qatar Financial Centre had called in Citigate Dewe Rogerson for a similar brief.

“Hong Kong is already seen as a leading international centre and a gateway to China,” said H&K London’s head of financial and professional services Ben Curson, in a statement. “Given the shifting of economic and financial gravity to the East, Hong Kong is a natural home for financial services businesses looking to locate in Asia.”

In addition to H&K’s UK team, it is understood that the agency’s strong Hong Kong presence – where it runs one of the SAR’s biggest financial practices – helped it secure the business.

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Written by Arun Sudhaman

October 18, 2010 at 8:20 pm

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