Arun Sudhaman

Working the angles around media, comms and marketing.

Ashwani Singla shifts to new role heading PSB South Asia

with one comment

This story is posted to the Holmes Report website here

Ashwani Singla, CEO of Indian PR heavyweight Genesis Burson-Marsteller, is shifting to a new role heading sister WPP research agency Penn Schoen Berland’s (PSB) launch in South Asia.

Genesis Burson-Marsteller confirmed the decision, which was earlier revealed to the Holmes Report by sources within the industry. Singla leaves Genesis B-M after 12 years with the agency, with agency principal and founder Prema Sagar reverting to a more hands-on management role.

PSB was originally founded by CEO Mark Penn, who is also the current global CEO of Burson-Marsteller. The firm counts offices in the US, UK, Hong Kong and the UAE.

Singla’s tenure at Genesis B-M was characterised by strong growth, as he and Sagar led the agency’s progression into one of the country’s biggest PR firms. In 2006, Genesis was sold to Burson-Marsteller, and was named Holmes Report Indian Consultancy of the Year in 2008.

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Written by Arun Sudhaman

October 7, 2010 at 3:52 pm

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