Arun Sudhaman

Working the angles around media, comms and marketing.

Cisco aims for European PR consolidation

with one comment

This story is also posted to the Holmes Report website here

Tech company Cisco Systems is on the hunt for a single agency to handle its six-figure PR business across the UK and Europe.

The company is reviewing PR for its UK activity, its pan-European work and for its Webex and Tandberg brands. Local market activity in continental Europe, however, is not included.

Incumbents include Octopus and Brands2Life, who handle the UK and pan-European work, respectively. Both these agencies are understood to be involved in the pitch, along with Text 100 – which oversees Cisco business in other parts of the world.

Heather Dickinson, who oversees PR for European markets at Cisco, told the Holmes Report that the process reflected the company’s attempts to “streamline operational efficiency.”


Written by Arun Sudhaman

September 29, 2010 at 5:00 pm

One Response

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  1. […] already handled Cisco’s UK and Ireland business. Earlier this year, the Holmes Report revealed that Cisco was aiming to appoint a single agency to handle this component, together with its […]

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