Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Ogilvy PR global CEO Chris Graves warns agencies to think twice about making acquisitions

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Prior to becoming Ogilvy PR global CEO last year, Chris Graves headed Ogilvy PR Asia-Pacific, where he inherited an operation that had quadrupled in size thanks to an aggressive acquisition strategy. In the video below, he cautions agencies that acquisition should never be the “first resort” for growth, and explains why it is so tough to make them work.

Written by Arun Sudhaman

August 19, 2010 at 3:07 pm

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