Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Text 100 CEO Aedhmar Hynes on why clients must restructure their approach to comms

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On a recent visit to London, Text 100’s New York-based CEO Aedhmar Hynes sat down with us to discuss how agencies and clients can emerge stronger from the recession. In the video below, Hynes explains why agencies need to go backwards to progress, and that client silos are posing serious challenges in the digital communication era.

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Written by Arun Sudhaman

July 17, 2010 at 12:12 pm

One Response

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  1. […] This post was mentioned on Twitter by David Lian, rowanbenecke. rowanbenecke said: @Text100's CEO says PR agencies need to go backwards to go forwards, and clients need to restructure their comms. http://tinyurl.com/3295ds6 […]


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