Arun Sudhaman

Working the angles around media, comms and marketing.

VIDEO: Shell’s Herbert Heitmann on deep-sea drilling and why the oil industry needs to “face the truth”

leave a comment »

Just one month into his new role as Shell’s global comms chief, Herbert Heitmann finds his new industry confronted by one of the biggest crises in corporate history. In a candid video interview recorded at the European Communications Summit in Brussels, Heitmann says that oil companies must make a better case for deep-sea drilling, despite BP’s woes in the Gulf of Mexico.

In response to this Holmes Report interview with his predecessor Bjorn Edlund, meanwhile, Heitmann adds that the oil industry needs to “face the truth” when it comes to its commitment to renewables.

Advertisements

Written by Arun Sudhaman

July 3, 2010 at 7:51 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: